Turn your borrowers into successful entrepreneurs.

Successful business owners are better payers. At Ada we offer microfinance institutions digital business tools designed for their micro-entrepreneurs to improve the outcomes of their businesses.

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Countries

Experts in LATAM: we are present in Perú, Nicaragua, México and Costa Rica

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% Retention Rate

With our technology, microfinance institutions retain their best and most wanted clients

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Users

We access and boost thousands of microentrepreneurs looking to improve their businesses

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% Active Users

Through our channels we communicate and engage daily with a large part of our clients

The more prepared your borrowers are,
the healthier your portfolio and profitability.

Our app is a one-stop-shop for the various needs of a micro-entrepreneur in the informal economy.
A methodology that merges theory and practice to enable the progress of your clients.

Peer-to-peer Online Learning

Tips, tricks and inspiration from other micro-entrepreneurs on how to manage and grow the business. Contextual, localized and to the point. 

Finance First

Organizing and visualizing the finances of the business is the foundation for growth. Our tool digitizes and analyzes the cashflow.

Motivational Communication

A direct conversational channel open with all credit users. We establish personal relationships that increase the Lifetime Value.

To reduce defaults, you have to provide an added value beyond credit.

The microfinance sector has little loyalty among its clients, since they hardly differentiate among competitors. With Ada this changes. Microfinance institutions using our digital solutions show their clients that they care about their well-being and progress.

We are the first online university created by microentrepreneurs for microentrepreneurs, resulting in content adapted to their context, language and knowledge. In addition, we go one step further and begin to formalize the business through the digitization of the business accounts.

Community generation is a key-driver where the micro-entrepreneur feels part of something larger and the microfinance entity increases retention.

As a microfinance organization you find yourself transforming from a transactional entity towards having a personal relationship with your customers. Today, we retain more than 80% of our borrowers.

Alejandro de León, CEO and Founder, MICROWD

Clients and partners who trust us.

Some companies we work with and who
believe in our methodology:

Cáritas Perú
MICROWD
BanBif
Balloon

Fedicamp
Adenoch

A team that has been designing solutions for the base of the pyramid for over 10 years.

We believe in the power of technology with human warmth.
There is a story in every line of our code.

CEO

Alexa Varsavsky

CMO

Isabel Oriol

UX / UI

Adrián Fernández

DEVELOPMENT

Alejandro Senior

DEVELOPMENT

David Rebollo

LEGAL

Berta de León